PITCHIT 2025
FINAL PITCH NOVEMBER 5 | ROSEN SHINGLE CREEK | ORLANDO, FL
How do we help those companies selected to this year’s program?
PitchIT™ is our annual accelerator program, dedicated to incubating growth in our startup integration partners dedicated to the MSP space. Now in its seventh year, we’re looking to take a new group of innovators to new heights!
Business transformation
The companies take part in a 16-week business transformation course, led by industry experts, covering sales, marketing, branding and messaging, product security, and more, plus pitch-building.
Co-marketing webinars
We also engage in co-marketing with this year’s selected vendors on a series of webinars within the MSP space to gain awareness, refine their pitches, and share their expertise to our partners.
ConnectWise Marketplace™ listing
Listing on ConnectWise Marketplace to highlight their integrations to our partners.
Pitch presentation
The top 3 finalists are paired with a coach, and present their pitch live at IT Nation Connect™ Global.
Investment
$100,000 in grant award money–not an investment–to the top two finishers ($70,000 for 1st place, $30,000 for 2nd).
No cost to apply
There is no cost for you to apply, and no cost if accepted!
Why do we do this?
ConnectWise is dedicated to three promises to our partners: make it easier to do business with us, invest in partner growth, and more innovation, faster. We want to spark innovation and fuel growth for companies who build solutions that integrate with our platform and help make our partners more efficient, profitable, and secure.
Business Assessment
Business Coaching
Marketplace Visibility
Co-Marketing
Congratulations to Strategy Overview, the PitchIT 2025 winner of $70,000!
Check out the rest of our 2024 PitchIT participants
The 2023 PitchIT champ leveraged the program to propel them to MSP notoriety
“Our experience has been transformative. PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs and found synergies with the other competitors. Those connections are still alive and thriving—and we are helping each other navigate the MSP space.“
- Bobby Jacobs | Head of Growth
Cheers to Liongard for sponsoring last year’s 2024 PitchIT finals!
Pitch for $100K in prize money and exposure to thousands of MSPs who want what you’re building
You need two things as a startup—money and the spotlight.
This is your chance to jump the line and get both. Get featured in the ConnectWise Marketplace, on the podcasts and YouTube channels your prospects watch, premium space at our conference, and a chance to pitch for the prize in front of thousands of prospects at IT Nation Connect Global.
26
TEAMS
Compete for a chance to win your share of $100,000 in prize money (not investment), and exposure to thousands of MSPs.
16
WEEK
Join a bootcamp that covers key topics such as marketing, branding and messaging, sales, cyber, go-to-market, M&A, storytelling, pitching, and more.
20+
CAMEO COACHES
Learn from big-name coaches with deep, MSP-specific expertise in each topic covered in the 16-week accelerator.
Watch contestants, highlights from previous seasons, and behind-the-scenes footage
Want to be a part of the next season of PitchIT?
An executive MBA for MSP startup vendors
PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs, and found synergies with other competitors. Those connections are still alive and thriving — and we are helping each other navigate the MSP space.
This is your chance to tap into the massive ConnectWise economy
FAQ
Who qualifies for PitchIT?
You must be self-funded, sell to or through MSPs, be a product or product and service business, do $2M or less in annual revenue, integrate or plan to integrate with ConnectWise, and either be a first-time contestant or second-time contestant who was not a finalist.
What is the prize money breakdown?
ConnectWise is putting up $100,000 in prize money — first place will receive $70,000, and second place will receive $30,000. This is truly a prize—not an investment with strings attached. While there are only two winners, past contestants who didn’t win report landing customers, raising money, and even being acquired as a result of the knowledge and exposure gained by completing the competition.
What will I get out of PitchIT if I don’t win?
You get a 16-week masterclass led by our industry’s leaders on pitching, marketing, sales, security, M&A, fundraising, and more. You’ll also get listed in the ConnectWise Marketplace, and co-marketing opportunities via webinars and podcast appearances. Finally, three finalists will get paired with a coach and pitch at our industry’s largest conference—IT Nation Connect Global.
I’m not good at public speaking... is this for me?
Absolutely. The truth is, pitching doesn’t come naturally to a lot of people in our industry. But, you’ll be amazed by how far you come with the combination of ongoing coaching and complete confidence in your pitch.
How much does it cost to apply?
There is no cost to apply, and no cost to join. The cost is in effort. We’re going to ask you to learn a lot over 16 weeks, to step outside of your comfort zone, and to show up when opportunity knocks (and it will knock).