Conferences
Focused Events
IT Nation Connect Global: November 5-7, 2025
The largest most comprehensive conference for global MSPs.
IT Nation Connect Europe: March 10-12, 2025
For Europe MSPs looking to improve their IT business practices.
IT Nation Connect ANZ: August 20-22, 2025
For the Pacific's MSPs looking to improve their IT business practices.
IT Nation Secure: June 2-4, 2025
For global MSPs looking to expand their cyber practice and knowledge.
Grow
Best practices for MSPs and investors in the business transition journey.
Foundations
Essential building blocks and tools to transform MSP business.
Automation Nation
Hands-on product training for the most innovative MSP solutions.
PitchIT
Annual solutions provider accelerator program.
Local Meetups & User Groups
Join MSPs in your area to network and learn.
Groups
IT Nation Evolve
MSP peer group elevating leaders through community.
Service Leadership
Accelerate MSP growth through expert consultation and research.
Resources
SLIQ™ Benchmarking & Operational Maturity Level™
Performance diagnostics & improvement for MSPs.
Index Reports
MSP performance and maturity benchmarking reports.
MSP Compensation Report
Global IT comensation insights based on real-time MSP data.
Channel Resources
Guidance and resources for MSP solution partners.
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Why IT Nation
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PitchIT™ is our annual accelerator program, dedicated to incubating growth in our startup integration partners dedicated to the MSP space. Now in its seventh year, we’re looking to take a new group of innovators to new heights!
The companies take part in a 16-week business transformation course, led by industry experts, covering sales, marketing, branding and messaging, product security, and more, plus pitch-building.
We also engage in co-marketing with this year’s selected vendors on a series of webinars within the MSP space to gain awareness, refine their pitches, and share their expertise to our partners.
Listing on ConnectWise Marketplace to highlight their integrations to our partners.
The top 3 finalists are paired with a coach, and present their pitch live at IT Nation Connect™ Global.
$100,000 in grant award money–not an investment–to the top two finishers ($70,000 for 1st place, $30,000 for 2nd).
There is no cost for you to apply, and no cost if accepted!
ConnectWise is dedicated to three promises to our partners: make it easier to do business with us, invest in partner growth, and more innovation, faster. We want to spark innovation and fuel growth for companies who build solutions that integrate with our platform and help make our partners more efficient, profitable, and secure.
Business Assessment
Business Coaching
Marketplace Visibility
Co-Marketing
“Our experience has been transformative. PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs and found synergies with the other competitors. Those connections are still alive and thriving—and we are helping each other navigate the MSP space.“
You need two things as a startup—money and the spotlight.
This is your chance to jump the line and get both. Get featured in the ConnectWise Marketplace, on the podcasts and YouTube channels your prospects watch, premium space at our conference, and a chance to pitch for the prize in front of thousands of prospects at IT Nation Connect Global.
“PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs, and found synergies with other competitors. Those connections are still alive and thriving — and we are helping each other navigate the MSP space.”
Bobby Jacobs
Head of Growth at Threads
Winner of PitchIT 2023
You must be self-funded, sell to or through MSPs, be a product or product and service business, do $2M or less in annual revenue, integrate or plan to integrate with ConnectWise, and either be a first-time contestant or second-time contestant who was not a finalist.
ConnectWise is putting up $100,000 in prize money — first place will receive $70,000, and second place will receive $30,000. This is truly a prize—not an investment with strings attached. While there are only two winners, past contestants who didn’t win report landing customers, raising money, and even being acquired as a result of the knowledge and exposure gained by completing the competition.
You get a 16-week masterclass led by our industry’s leaders on pitching, marketing, sales, security, M&A, fundraising, and more. You’ll also get listed in the ConnectWise Marketplace, and co-marketing opportunities via webinars and podcast appearances. Finally, three finalists will get paired with a coach and pitch at our industry’s largest conference—IT Nation Connect Global.
Absolutely. The truth is, pitching doesn’t come naturally to a lot of people in our industry. But, you’ll be amazed by how far you come with the combination of ongoing coaching and complete confidence in your pitch.
There is no cost to apply, and no cost to join. The cost is in effort. We’re going to ask you to learn a lot over 16 weeks, to step outside of your comfort zone, and to show up when opportunity knocks (and it will knock).