How do we help those companies selected to this year’s program?

PitchIT is our annual accelerator program, dedicated to incubating growth in our startup integration partners dedicated to the MSP space. Now in its seventh year, we’re looking to take a new group of innovators to new heights!

Business transformation

The companies take part in a 16-week business transformation course, led by industry experts, covering sales, marketing, branding and messaging, product security, and more, plus pitch-building.

Co-marketing webinars

We also engage in co-marketing with this year’s selected vendors on a series of webinars within the MSP space to gain awareness, refine their pitches, and share their expertise to our partners.

ConnectWise Marketplace listing

Listing on ConnectWise Marketplace to highlight their integrations to our partners.

Pitch presentation

The top 3 finalists are paired with a coach, and present their pitch live at IT Nation Connect Global.

Investment

$100,000 in grant award money–not an investment–to the top two finishers ($70,000 for 1st place, $30,000 for 2nd).

No cost to apply

There is no cost for you to apply, and no cost if accepted!

Congratulations to Senteon, the PitchIT 2024 winner of $70,000!

Check out the rest of our 2024 PitchIT participants

Why do we do this?

ConnectWise is dedicated to three promises to our partners: make it easier to do business with us, invest in partner growth, and more innovation, faster. We want to spark innovation and fuel growth for companies who build solutions that integrate with our platform and help make our partners more efficient, profitable, and secure.

Business Assessment

Business Coaching

Marketplace Visibility

Co-Marketing

The 2023 PitchIT champ leveraged the program to propel them to MSP notoriety

Thread Logo

“Our experience has been transformative. PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs and found synergies with the other competitors. Those connections are still alive and thriving—and we are helping each other navigate the MSP space.“

Bobby Jacobs | Head of Growth
Cheers to Liongard for sponsoring last year’s 2024 PitchIT finals!

Interested but still have questions?

Pitch for $100K in prize money and exposure to thousands of MSPs who want what you’re building

You need two things as a startup—money and the spotlight.

This is your chance to jump the line and get both. Get featured in the ConnectWise Marketplace, on the podcasts and YouTube channels your prospects watch, premium space at our conference, and a chance to pitch for the prize in front of thousands of prospects at IT Nation Connect Global.

Watch contestants, highlights from previous seasons, and behind-the-scenes footage

Want to be a part of the next season of PitchIT?

An executive MBA for MSP startup vendors

“PitchIT is an executive MBA for MSP startup vendors. We may have won the competition, but the outcome doesn’t encapsulate the comprehensive journey we had. We met ConnectWise leaders, learned from SMEs, and found synergies with other competitors. Those connections are still alive and thriving — and we are helping each other navigate the MSP space.”

Bobby Jacobs

Bobby Jacobs

Head of Growth at Threads

Winner of PitchIT 2023

This is your chance to tap into the massive ConnectWise economy

FAQ

You must be self-funded, sell to or through MSPs, be a product or product and service business, do $2M or less in annual revenue, integrate or plan to integrate with ConnectWise, and either be a first-time contestant or second-time contestant who was not a finalist.

ConnectWise is putting up $100,000 in prize money — first place will receive $70,000, and second place will receive $30,000. This is truly a prize—not an investment with strings attached. While there are only two winners, past contestants who didn’t win report landing customers, raising money, and even being acquired as a result of the knowledge and exposure gained by completing the competition.

You get a 16-week masterclass led by our industry’s leaders on pitching, marketing, sales, security, M&A, fundraising, and more. You’ll also get listed in the ConnectWise Marketplace, and co-marketing opportunities via webinars and podcast appearances. Finally, three finalists will get paired with a coach and pitch at our industry’s largest conference—IT Nation Connect Global.

Absolutely. The truth is, pitching doesn’t come naturally to a lot of people in our industry. But, you’ll be amazed by how far you come with the combination of ongoing coaching and complete confidence in your pitch.

There is no cost to apply, and no cost to join. The cost is in effort. We’re going to ask you to learn a lot over 16 weeks, to step outside of your comfort zone, and to show up when opportunity knocks (and it will knock).

Want to be a part of the next season of PitchIT?

Apply for PitchIT today!